Our Fourrie-Approved Product Standards:
- All-Natural & Toxin-Free: As a small business ourselves, we understand the rigorous and oftentimes inaccessible process of becoming certified organic for small business-owners. So, while certified organic isn’t a requirement (it's always a plus, though!), we are dedicated to carrying products with only all-natural ingredients.
- Irresistible Texture, Scent, & Overall Feel: We evaluate each product with a focus group before we even start the try-outs with dogs. Roughly 30-40% of the products don’t make it to the next stage.
- Unbiased Evaluation & Approval by Dogs & Parents: Most products are not made for every dog (e.g. different hair types, lifestyles, ages, sensitivities & allergies, etc.) — so naturally, not all dogs will like or benefit from the same products. This is why we seek unbiased opinions from dogs & parents on each product first, then we take it a step further to understand what coats, ages, and lifestyles each product is best suited for.
- Aligned Brand Values: The brands we carry must clearly prioritize dog happiness & health over convenience & profit, and deliver on their promises — no exceptions.
- Manufactured in North America: We will always prioritize USA-made products that meet all the criteria above, but at the very least, each and every product we carry must be made in North America.
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RAISING THE BAR ON CALLING OUT THE BS
READ MOREWe are committed to our promise of carrying only the most natural, sustainable, toxin-free, and effective pet products on the market. No matter how promising a product may seem, if it doesn’t meet those standards, you won’t see it from Fourrie.
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HAND-PICKED BY OUR TEAM, APPROVED BY REAL PUPS
READ MOREOur team goes above & beyond to hand-pick each and every product we carry in our store, so that you can save time, money, and hassle. And let’s just say, we’re tough critics! So if it’s Fourrie found & approved, you know it’s legit.
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DEDICATED TO YOUR PUP’S HEALTH & HAPPINESS
READ MOREFrom one group of dedicated pet parents to another, let us assure you that we get it. We proudly take away the stress & overwhelm of finding safe, effective grooming products so you & your pup can enjoy every moment of their happiest & healthiest years together.
Fourrie Approved Brands — Guaranteed
Each and every brand we carry in the Fourrie shop has been thoroughly vetted, evaluated, and researched by our team. Only the top-rated products by the members of our team and our pups are approved to take a place on our digital shelves — so you can feel confident knowing that if it’s featured from Fourrie, it’s a safe & effective product for your pups.