Aroma Paws was created in 2008 in Los Angeles, CA out of a desire to create healthy and beautifully fragranced grooming solutions for the furry family we share our homes and lives with. Aroma Paws products focus on two key concepts: amazing fragrance combinations from essential oils that are not common in the marketplace and how the properties of these essential oils will help your pets skin and coat to be healthy. They focus on solutions for common pet skin issues such as dandruff, itchy skin and hot spots, which many pets experience nowadays due to dietary and environmental pollutants as well as specific breed coat issues.


Be Kind Pet Line was founded in 2018 in sunny Sacramento, CA by holistic health coach Kelly Symone. Employing all she had learned working with humans and her love for animals and their well-being naturally resulted in creating an all-natural, essential oil focused line of healing products for pets. 


Not being able to find a shampoo her dog was not allergic to, is what brought Cordoba Farms  to existence back in 2019. The journey started with creating  4 shampoo bars , which became popular very quickly and led to the development of a fuller skin line for dogs. All products made by Cordoba Farms are plant-based and plastic free. 


Based in New York, Lillian Ruff manufactures cruelty-free grooming products that are specially formulated with natural ingredients, many of which are sulfate free, paraben free, tear free, gluten free and vegan.

After Jonathan Rovner, founder of PPD&G, struggled to find safe and high-quality products for his dogs, he came to the realization that there were holes in the market that needed to be filled. Rovner and his team of over 300 skilled employees worked for 3 years on the research and development of high-quality grooming products. The culmination of their efforts resulted in the creation of Lillian Ruff; professional quality pet care products that are produced to human standards and formulated for pets.


M. Barclay started like so many other brands, but instead of the kitchen table, it began on the kitchen floor with founder Michelle Godbout and her English Bulldog Marlow. Michelle spent over 15 years within the fashion industry in NYC and wanted a change. Marlow was her inspiration that day on the floor when she decided to create a brand for dogs that reflected her love for beautifully crafted and conscientiously made products. M. Barclay launched with its plant derived skincare collection in 2020 and will be launching a full lifestyle line in September which will include handcrafted collars, leashes, dog carriers and bedding.


Natural Rapport is a family owned business based out of St. Louis, MO. To create their products, they went back to Mother Nature’s tool kit and developed uncomplicated pet essentials-uninterrupted by needless meddling and processes. “What you see is what you get, but we’re anything but basic-our products are chock full of the good stuff and devoid of the marketing noise. Uncomplicated, natural, effective: that is our promise to you & your family.”


An extensive knowledge of nutrition and deep love for animals led Stephen Munive to creating Petsmont  in 2018. “Our hope is that Petsmont can help raise awareness about good health and help pet owners provide the best care and wellness with products that you know you can trust.”  (Stephen Munive, Founder)


Philosofur began from a love of all animals and wanting to give them the very best.  Our dedicated line of grooming products are 100% all-natural, organic, vegan, and gluten free.  Using only the best natural and quality ingredients for your pet.  It is ideal for those with sensitive skin and allergies and will keep your pet’s coat looking its luxurious best!


PRIDE+GROOM was born because 4 NYC dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff.

Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could. With the development of our coat-specific shampoos, conditioner and spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house.


The Connecticut based , USDA Organic Certified pet line Pure and Natural Pet has developed into an all around dog-care line catering to pretty much any grooming concern you might have with your dog. From gentle body shampoos to refreshing oral hygiene options they have really gone above and beyond to make sure our pets are taken care of, from head to tail.


When the family's Golden Retriever had 14 puppies, Susie Overbye was restless in her search of finding a gentle and effective shampoo option for them. Since she never found the “perfect match” , Pure + Good was born. Believing that all pets should be cared for in the way we care for ourselves, was her driving force in developing a gentle, all-natural pet-care line, which has been making pups happy since 2013.


While managing  a successful career as a hairstylist in Beverly Hills, Mauro’s childhood memories of his Italian grandma teaching him how to make the most of what nature has to offer , and his deep love for dogs let him and his wife Snaiga to create an all-natural dog-care line. Developed in sunny California, Spina Organic’s products are thoughtfully balanced to address all potential issues one might have with their dog, and go above and beyond to secure the purest all-natural ingredients.