We sift through all the BS, so you don’t have to.
That’s why we’re dedicated to being the most trusted, one-stop shop for the most effective & natural pet products. In fact, we’re SO dedicated that our process takes about 3 months from top to bottom, every time we add new products to our store.
From doing our own research, sourcing the market, and investigating each company’s values to ensure every brand we carry is aligned with ours, to then sending sample products to pups, you can rest assured that with our rigorous vetting process (with an approval rate of less than 2%!), the products we carry and our recommendations for the best fit TRULY are the best out there.
Here’s how we do it:
Daily Research & Evaluation
We are constantly on the lookout for new brands & products with values and standards that match ours.
Ongoing, Unbiased Evaluation
Our focus group of pet parents & their dogs test every product up for Fourrie approval. Only 60–70% of products move on to the next step.
We send the products approved in the previous phase to a diverse group of dogs of different age & breeds for final approval. Only about 2% of the products make it through this final stage.
RAISING THE BAR ON CALLING OUT THE BSREAD MORE
We are committed to our promise of carrying only the most natural, sustainable, toxin-free, and effective pet products on the market. No matter how promising a product may seem, if it doesn’t meet those standards, you won’t see it from Fourrie.
HAND-PICKED BY OUR TEAM, APPROVED BY REAL PUPSREAD MORE
Our team goes above & beyond to hand-pick each and every product we carry in our store, so that you can save time, money, and hassle. And let’s just say, we’re tough critics! So if it’s Fourrie found & approved, you know it’s legit.
DEDICATED TO YOUR PUP’S HEALTH & HAPPINESSREAD MORE
From one group of dedicated pet parents to another, let us assure you that we get it. We proudly take away the stress & overwhelm of finding safe, effective grooming products so you & your pup can enjoy every moment of their happiest & healthiest years together.
Fourrie Approved Brands — Guaranteed
Each and every brand we carry in the Fourrie shop has been thoroughly vetted, evaluated, and researched by our team. Only the top-rated products by the members of our team and our pups are approved to take a place on our digital shelves — so you can feel confident knowing that if it’s featured from Fourrie, it’s a safe & effective product for your pups.